By Michael L. Smith
Picking the right team to work with can be tricky but simple when you know what to look for.
Alright lets just jump right into it.
The first thing you should look for in a network marketing team is the energy of the person bringing you in. Now I'm not talking about fake energy, RAH RAH RAH kind of stuff just a genuine happiness to talk to you.
Are they positive? Do they sound motivated to help? Are they happy? These are all things you will pick up on when you talk to them on the phone. These are very important because the ability of someone to pick you up when you're down is powerful.
The next thing you should look for is negative characteristics. Are they really aggressive and trying to SELL you? Do they sound negative and just flat out unhappy? These are really the main negative characteristics you should look out for and avoid in a team.
Next, can you learn something from them? This is probably one of the biggest attributes of a good team. Do you really believe that this person can help you achieve your goals? You must find someone who knows more than you and is willing to help you learn it. What about their training system?
Do they have regular training calls for their team you can plug into? How do they generate their leads? Ultimately the way they do it is the way you will do it. Make sure they instruct you how to generate an endless supply of leads to have at your disposal. Leads are the lifeblood of this industry, so you need to plug into a system that can generate them.
Finally, the system is also important to building your business. This business can be mostly automated if done the right way, so how are they doing it? You will probably be building your business the exact same way as your sponsor. You want to find out how they are doing it.
Are they sitting cold calling for three hours a night or are they building it the smart way?
In the end success is really just up to you, but it you find the right team to work with the learning curve can be significantly cut down.
ABOUT THE AUTHOR: Mike Smith Is An Expert Internet Network Marketer. He Has Helped Numerous People Break Free From The Lead Generation Companies. For Instant Free Access To His Insider Secrets: Click Here! - To Work With Mike In His Primary Business: Click Here!
Article Source: http://EzineArticles.com/?expert=Michael_L._Smith
Saturday, April 21, 2007
Network Marketing - Royalties Must Be Illegal
By Brenda Bunney
I have been a MLM Distributor for two different Network Marketing Companies. Neither Network Marketing Company required retail receipts when I signed up, but both companies changed their policy after I joined. The reason sited for both Network Marketing Companies adding the monthly retail receipt requirement was they felt it necessary to be in compliance with the Federal Government regulations regarding Network Marketing. One MLM Company required 5 retail receipts and the other required 3 receipts.
Both companies said requiring the retail activity for its MLM Company gave validation as a legitimate company rather than a possible Ponzi because providing retail receipts proved the distributor was not building it once and then retiring to live on the fruits of his labor. They actually said that the receipts proved the MLM Distributors were working. Why do you think MLM's have been an attractive option for people looking for a business opportunity? One of the main reasons is because after they build their business deep and strong, they would like to retire in Figi, sitting on the beach, sipping a cool lemonade. People are looking for a retirement vehicle. Is it possible to retire when your Network Marketing Company makes you prove you've been working? If Network Marketing Companies are practicing illegal activities, what about these businesses who have been paying out royalty fees for generations? What about the music, movie, oil and publishing royalties? Would they qualify as Ponzi schemes? A musician, author and actor are paid over and over again for something they only physically worked on one time. An oil company only has to strike oil once to extract it and pay the owner of the mineral rights for every barrel pumped. Oh my gosh! How brilliant you say? I can't claim that one. The credit goes an MLM Distributor I know. When my friend questioned two MLM lawyers with that question, they quickly excused themselves with no answers.
Looking at this logically, it seems to me that the Network Marketing Companies were the ones responsible for making the MLM distributor keep in receipts. I was right as I found out later, but if they could have one more hoop for the MLM Distributor to jump through, there might be a lot of people who could not get the required customer purchases that month. The Network Marketing Company would get to keep pure profit with no effort or cost on their part! Is this what the Network Marketing Company is really trying to accomplish? It makes me wonder!
Brenda Bunney is married with two children. She is a successful network marketer who believes anyone can be successful with the proper tools and mentoring. She enjoys helping others learn how to analyze a company and choose what works for them.
For more Network Marketing Tips read my FREE download able e-book, Success in 10 Steps at http://BrendaBunneyMLM.com.
For more MLM tips from Brenda, visit http://networkmarketingsuccessbunney.blogspot.com
Article Source: http://EzineArticles.com/?expert=Brenda_Bunney
I have been a MLM Distributor for two different Network Marketing Companies. Neither Network Marketing Company required retail receipts when I signed up, but both companies changed their policy after I joined. The reason sited for both Network Marketing Companies adding the monthly retail receipt requirement was they felt it necessary to be in compliance with the Federal Government regulations regarding Network Marketing. One MLM Company required 5 retail receipts and the other required 3 receipts.
Both companies said requiring the retail activity for its MLM Company gave validation as a legitimate company rather than a possible Ponzi because providing retail receipts proved the distributor was not building it once and then retiring to live on the fruits of his labor. They actually said that the receipts proved the MLM Distributors were working. Why do you think MLM's have been an attractive option for people looking for a business opportunity? One of the main reasons is because after they build their business deep and strong, they would like to retire in Figi, sitting on the beach, sipping a cool lemonade. People are looking for a retirement vehicle. Is it possible to retire when your Network Marketing Company makes you prove you've been working? If Network Marketing Companies are practicing illegal activities, what about these businesses who have been paying out royalty fees for generations? What about the music, movie, oil and publishing royalties? Would they qualify as Ponzi schemes? A musician, author and actor are paid over and over again for something they only physically worked on one time. An oil company only has to strike oil once to extract it and pay the owner of the mineral rights for every barrel pumped. Oh my gosh! How brilliant you say? I can't claim that one. The credit goes an MLM Distributor I know. When my friend questioned two MLM lawyers with that question, they quickly excused themselves with no answers.
Looking at this logically, it seems to me that the Network Marketing Companies were the ones responsible for making the MLM distributor keep in receipts. I was right as I found out later, but if they could have one more hoop for the MLM Distributor to jump through, there might be a lot of people who could not get the required customer purchases that month. The Network Marketing Company would get to keep pure profit with no effort or cost on their part! Is this what the Network Marketing Company is really trying to accomplish? It makes me wonder!
Brenda Bunney is married with two children. She is a successful network marketer who believes anyone can be successful with the proper tools and mentoring. She enjoys helping others learn how to analyze a company and choose what works for them.
For more Network Marketing Tips read my FREE download able e-book, Success in 10 Steps at http://BrendaBunneyMLM.com.
For more MLM tips from Brenda, visit http://networkmarketingsuccessbunney.blogspot.com
Article Source: http://EzineArticles.com/?expert=Brenda_Bunney
Finding Success With An MLM Opportunity
By Tim Stephens
Internet marketing has come a long way in just a few short years allowing numerous multilevel marketing opportunities to spring up and grow. This has also made finding an MLM opportunity easier, and yet more confusing than ever. Finding one that is not just after your money is the first step, then finding an MLM opportunity you can believe in is the next step.
As multilevel marketing matures it slowly roots out more unscrupulous operators who are only interested in scamming an unsuspecting public. However, they have also given a jaded view of legitimate multilevel marketing programs as people relate to them as pyramid schemes and believe they are only after their money.
Despite the numerous multilevel marketing offers promising gold and usually only delivering coal dust, many are finding an MLM opportunity to help them turn their financial world around. While their income may not be instantaneous riches, they typically find it growing month-by-month eventually reaching a point at which they can devote their energies on multilevel marketing efforts, keeping their cycle of growth moving.
An MLM opportunity exists when a company has found a successful formula for sales, advertising and marketing and finds its growth potential limited only by the number of distributors available to perform the functions. They will usually offer the chance to grow with the company by teaching its methods to others, usually setting up an internet website for them and supplying all the tools needed to grow. Typically there is a small fee for all the education, training and materials they supply which is usually more than offset by the commission structure paid for sharing that information with others.
You now have your own internet business operated by you with the site, the knowledge and materials provided by a company hoping you do well. If you succeed the company continues to grow and it is in their best interest to help you in your effort. While they want you to help sell their product or service, they also encourage you to bring in new people to train to do what you are doing. That way not only will their business prosper even more, but you can also increase your earnings as the newest member of your multilevel marketing family also succeeds.
With a solid MLM opportunity you not only receive commissions on your sales, but you also receive commissions on the sales made by the people you bring into the business. In most cases if that person brings in additional distributors you also get a part of their sales as well. With many companies the MLM commission structure may end at two or three distributors under you while others have no limit, although the commission amounts will be considerably less the further down the line you travel.
Tim Stephens is a successful Eniva Distributor with 15 years experience in Network Marketing. You can contact Tim at: http://www.timstephensonline.com
Article Source: http://EzineArticles.com/?expert=Tim_Stephens
Internet marketing has come a long way in just a few short years allowing numerous multilevel marketing opportunities to spring up and grow. This has also made finding an MLM opportunity easier, and yet more confusing than ever. Finding one that is not just after your money is the first step, then finding an MLM opportunity you can believe in is the next step.
As multilevel marketing matures it slowly roots out more unscrupulous operators who are only interested in scamming an unsuspecting public. However, they have also given a jaded view of legitimate multilevel marketing programs as people relate to them as pyramid schemes and believe they are only after their money.
Despite the numerous multilevel marketing offers promising gold and usually only delivering coal dust, many are finding an MLM opportunity to help them turn their financial world around. While their income may not be instantaneous riches, they typically find it growing month-by-month eventually reaching a point at which they can devote their energies on multilevel marketing efforts, keeping their cycle of growth moving.
An MLM opportunity exists when a company has found a successful formula for sales, advertising and marketing and finds its growth potential limited only by the number of distributors available to perform the functions. They will usually offer the chance to grow with the company by teaching its methods to others, usually setting up an internet website for them and supplying all the tools needed to grow. Typically there is a small fee for all the education, training and materials they supply which is usually more than offset by the commission structure paid for sharing that information with others.
You now have your own internet business operated by you with the site, the knowledge and materials provided by a company hoping you do well. If you succeed the company continues to grow and it is in their best interest to help you in your effort. While they want you to help sell their product or service, they also encourage you to bring in new people to train to do what you are doing. That way not only will their business prosper even more, but you can also increase your earnings as the newest member of your multilevel marketing family also succeeds.
With a solid MLM opportunity you not only receive commissions on your sales, but you also receive commissions on the sales made by the people you bring into the business. In most cases if that person brings in additional distributors you also get a part of their sales as well. With many companies the MLM commission structure may end at two or three distributors under you while others have no limit, although the commission amounts will be considerably less the further down the line you travel.
Tim Stephens is a successful Eniva Distributor with 15 years experience in Network Marketing. You can contact Tim at: http://www.timstephensonline.com
Article Source: http://EzineArticles.com/?expert=Tim_Stephens
Friday, April 20, 2007
MLM Lead Generation Secrets Exposed
By Sean M Williams
I hope that anyone that reads this really takes in what I'm about to say. That is MLM lead generation is a fantastic way to grow your network marketing business. If you generate your own leads, you are setting yourself above the masses who insist on buying poor quality leads from MLM lead generation companies for outrageous cost!
By learning how to generate your own exclusive, fresh leads you are giving yourself a huge advantage. It's sort of like the old saying goes - 'give a man a fish and he'll feed himself for a day, but teach a man HOW to fish and he'll feed himself for a lifetime'. It's about becoming self sufficient in network marketing and becoming the hunted, instead of the hunter. MLM lead generation strategies are out there, if you want to use them, and I suggest you do.
The dirty, stinking truth is that when the MLM lead generation companies sell you leads, they are usually poor quality. They are distributed to numerous people. And quite often, the people that are leads are opted in through some sneaky method - meaning that when you go to call them - they are uninterested and often very angry for you nagging them! If you use your own MLM lead generation strategies you won't have this problem!
So what are some effective MLM lead generation strategies online and offline?
Well firstly, before I discuss some MLM lead generation strategies - it's important to remember this: It's not so much what you do, rather whether you do it consistently or not. You see - if you went out, printed some good looking flyers off, and posted them around your neighbourhood - it may take days or even weeks before you start getting calls... (people are lazy). So you get discouraged and give up. But you gave up too soon! You noticed that a few calls trickled in, but didn't see the big picture... if you'd kept going out, and repetitively posted flyers - the responses would keep coming. So with any MLM lead generation method I mention below, do it consistently for months on end, and I promise you, that you won't want to stop after that, because you'll be getting great response rates!
So, two of my favourite offline and online MLM lead generation strategies:
Have some basic one page flyers printed up. Nothing too flashy. Just needs to be black and white. You should put a big bold headline on it, that is benefit driven - something like "make $2000 per week from home in your underwear" or similar. Draw those people in! Then go on to state a few criteria such as hardworking, willing to learn etc. etc. Then ask them to call you for more information. It's important to note, for this MLM lead generation technique - that it is very important that you don't litter! It's one thing to post flyers up around your town, but be respectful as well, ok? So post these flyers on message boards at the grocery store, in day care centers (single mums would love it), you get the idea! Remember what Einstein said - "imagination is more important than knowledge".
And for my online MLM lead generation technique, I'm going to have to say that Google Adwords is my favourite. This one costs a little bit of money to get going, and there is a learning curve attached to it, but by goly! When you get Adwords working correctly for you - you can generate live fresh leads all day long. I would take some time to learn it though, invest in a course or two in adwords so that you don't waste money.
So there you have it - those are two of my favourite MLM lead generation techniques. Believe me, I have generated literally hundreds of live, exclusive leads by these two methods alone. Use them faithfully and have more leads than you can handle!
If you would like to learn more about MLM lead generation and how to attract people to you in MLM, and become a sponsoring magnet - I would highly recommend you check out my review on a book called 'Magnetic Sponsoring' by going here: http://magneticsponsoring.thinkthrive.com
Article Source: http://EzineArticles.com/?expert=Sean_M_Williams
I hope that anyone that reads this really takes in what I'm about to say. That is MLM lead generation is a fantastic way to grow your network marketing business. If you generate your own leads, you are setting yourself above the masses who insist on buying poor quality leads from MLM lead generation companies for outrageous cost!
By learning how to generate your own exclusive, fresh leads you are giving yourself a huge advantage. It's sort of like the old saying goes - 'give a man a fish and he'll feed himself for a day, but teach a man HOW to fish and he'll feed himself for a lifetime'. It's about becoming self sufficient in network marketing and becoming the hunted, instead of the hunter. MLM lead generation strategies are out there, if you want to use them, and I suggest you do.
The dirty, stinking truth is that when the MLM lead generation companies sell you leads, they are usually poor quality. They are distributed to numerous people. And quite often, the people that are leads are opted in through some sneaky method - meaning that when you go to call them - they are uninterested and often very angry for you nagging them! If you use your own MLM lead generation strategies you won't have this problem!
So what are some effective MLM lead generation strategies online and offline?
Well firstly, before I discuss some MLM lead generation strategies - it's important to remember this: It's not so much what you do, rather whether you do it consistently or not. You see - if you went out, printed some good looking flyers off, and posted them around your neighbourhood - it may take days or even weeks before you start getting calls... (people are lazy). So you get discouraged and give up. But you gave up too soon! You noticed that a few calls trickled in, but didn't see the big picture... if you'd kept going out, and repetitively posted flyers - the responses would keep coming. So with any MLM lead generation method I mention below, do it consistently for months on end, and I promise you, that you won't want to stop after that, because you'll be getting great response rates!
So, two of my favourite offline and online MLM lead generation strategies:
Have some basic one page flyers printed up. Nothing too flashy. Just needs to be black and white. You should put a big bold headline on it, that is benefit driven - something like "make $2000 per week from home in your underwear" or similar. Draw those people in! Then go on to state a few criteria such as hardworking, willing to learn etc. etc. Then ask them to call you for more information. It's important to note, for this MLM lead generation technique - that it is very important that you don't litter! It's one thing to post flyers up around your town, but be respectful as well, ok? So post these flyers on message boards at the grocery store, in day care centers (single mums would love it), you get the idea! Remember what Einstein said - "imagination is more important than knowledge".
And for my online MLM lead generation technique, I'm going to have to say that Google Adwords is my favourite. This one costs a little bit of money to get going, and there is a learning curve attached to it, but by goly! When you get Adwords working correctly for you - you can generate live fresh leads all day long. I would take some time to learn it though, invest in a course or two in adwords so that you don't waste money.
So there you have it - those are two of my favourite MLM lead generation techniques. Believe me, I have generated literally hundreds of live, exclusive leads by these two methods alone. Use them faithfully and have more leads than you can handle!
If you would like to learn more about MLM lead generation and how to attract people to you in MLM, and become a sponsoring magnet - I would highly recommend you check out my review on a book called 'Magnetic Sponsoring' by going here: http://magneticsponsoring.thinkthrive.com
Article Source: http://EzineArticles.com/?expert=Sean_M_Williams
The Ever Talked About "Network Marketing Posture" and How You Can Get It
By Jonathan Budd
You can feel it in the voices of the big boys. Yup, their “posture”. So smooth, so confident, speaking from a place of total conviction.
We have all heard that once you develop your posture in network marketing, your business takes on a life of its own. But why is that? And how do you develop this Posture?
Posture is really nothing more then the strength of your belief level.
When you have total conviction, your belief level is stronger then almost ANYONE who you will be talking too. Most people never speak with total conviction.
In fact, let’s be honest. Most people are pretty insecure about a lot of things in their life. And naturally, people are attracted to those who are very secure. We see it as a sign of strength.
So when you can look someone in the eye and tell them with total conviction that the business you are building is a way for them to create real wealth in their life time….the power of your belief level will win out over theirs. And when this happens, people listen to you.
People gravitate towards those they perceive as strong, because everyone is looking in some way to be stronger themselves. We all want more strength, and we will gravitate towards the people we perceive who can show us how to get it.
When you develop your own total conviction people will gravitate towards you like a magnet. So how is it done?
This is the not so easy part. There really isn’t any one answer suffice it to say you genuinely have the intense desire and spirit within you to find your posture. It’s never ever giving up, until you have found exactly what it is you are looking for.
It’s challenging all your fears, facing adversity, and barreling through obstacles that makes your stronger. Keep flexing your leadership muscles, and pushing yourself to do what makes you uncomfortable…..and you WILL develop your posture.
To get the real tips, strategies, and pain saving lessons on how to do network marketing the right way visit: http://www.JonathanBudd.com
Article Source: http://EzineArticles.com/?expert=Jonathan_Budd
You can feel it in the voices of the big boys. Yup, their “posture”. So smooth, so confident, speaking from a place of total conviction.
We have all heard that once you develop your posture in network marketing, your business takes on a life of its own. But why is that? And how do you develop this Posture?
Posture is really nothing more then the strength of your belief level.
When you have total conviction, your belief level is stronger then almost ANYONE who you will be talking too. Most people never speak with total conviction.
In fact, let’s be honest. Most people are pretty insecure about a lot of things in their life. And naturally, people are attracted to those who are very secure. We see it as a sign of strength.
So when you can look someone in the eye and tell them with total conviction that the business you are building is a way for them to create real wealth in their life time….the power of your belief level will win out over theirs. And when this happens, people listen to you.
People gravitate towards those they perceive as strong, because everyone is looking in some way to be stronger themselves. We all want more strength, and we will gravitate towards the people we perceive who can show us how to get it.
When you develop your own total conviction people will gravitate towards you like a magnet. So how is it done?
This is the not so easy part. There really isn’t any one answer suffice it to say you genuinely have the intense desire and spirit within you to find your posture. It’s never ever giving up, until you have found exactly what it is you are looking for.
It’s challenging all your fears, facing adversity, and barreling through obstacles that makes your stronger. Keep flexing your leadership muscles, and pushing yourself to do what makes you uncomfortable…..and you WILL develop your posture.
To get the real tips, strategies, and pain saving lessons on how to do network marketing the right way visit: http://www.JonathanBudd.com
Article Source: http://EzineArticles.com/?expert=Jonathan_Budd
False Expectations....A Network Marketing Nightmare
By Jonathan Budd
One of the ultimate destroyers of a profitable business before it ever gets the chance to be profitable is false expectations.
A lot of times in this industry people are sold on hype. “All you have to do is get 4 people who get 4 people and your rich!” Yea…right.
When a person enters a business with false expectations of the amount of work network marketing takes, and what type of income you can realistically expect in your first year, it’s not hard to see why most people quit so soon.
Once they see their expectations not being met, they either assume they are a failure, or network marketing is a scam.
When in reality, neither are true. What happened was a lack of REAL education that could have prevented this all too common scenario from happening in the first place.
A real and accurate expectation in network marketing is to give it at least 3-5 solid years of work before you expect it to start really paying off. Personally, I tell people a reasonable expectation is between $500-$1000 per month by the end of your first year.
If you don’t understand the concept of working harder today to be paid a lot more while working less tomorrow….then network marketing is not for you.
In the beginning, you are grossly underpaid, and on the back end you are grossly over paid. If you don’t fill yourself with outrageous expectations, it makes it A LOT easier to just calmly do the amount of work it takes, day after day, to really build a long term residual income from network marketing.
To get the real tips, strategies, and pain saving lessons on how to do network marketing the right way visit: http://www.JonathanBudd.com
Article Source: http://EzineArticles.com/?expert=Jonathan_Budd
Other Recent EzineArticles from the Home-Based-Business:Network-Marketing Category:
One of the ultimate destroyers of a profitable business before it ever gets the chance to be profitable is false expectations.
A lot of times in this industry people are sold on hype. “All you have to do is get 4 people who get 4 people and your rich!” Yea…right.
When a person enters a business with false expectations of the amount of work network marketing takes, and what type of income you can realistically expect in your first year, it’s not hard to see why most people quit so soon.
Once they see their expectations not being met, they either assume they are a failure, or network marketing is a scam.
When in reality, neither are true. What happened was a lack of REAL education that could have prevented this all too common scenario from happening in the first place.
A real and accurate expectation in network marketing is to give it at least 3-5 solid years of work before you expect it to start really paying off. Personally, I tell people a reasonable expectation is between $500-$1000 per month by the end of your first year.
If you don’t understand the concept of working harder today to be paid a lot more while working less tomorrow….then network marketing is not for you.
In the beginning, you are grossly underpaid, and on the back end you are grossly over paid. If you don’t fill yourself with outrageous expectations, it makes it A LOT easier to just calmly do the amount of work it takes, day after day, to really build a long term residual income from network marketing.
To get the real tips, strategies, and pain saving lessons on how to do network marketing the right way visit: http://www.JonathanBudd.com
Article Source: http://EzineArticles.com/?expert=Jonathan_Budd
Other Recent EzineArticles from the Home-Based-Business:Network-Marketing Category:
Thursday, April 19, 2007
MLM Network Marketing - It's The Marketing, Stupid
By Philip Bourdon
You know the routine; write down 100 names. Include everyone you know; from Uncle Bob to Dr. Cranium. Then, tell them about the amazing new “Vita-Juice” and the fantastic business opportunity that they need to join NOW! Be sure to crank out the calls and not leave anyone out.
A few weeks later, if anyone is still talking to you, you realize that MLM is a lot tougher than your sponsor led you to believe. That’s because you have focused all your energy in contacting your network (your “warm market”) and have tried to sell them on your business opportunity. You have done almost nothing to market them.
People don’t like to be sold; but they like to buy. When you try to sell your friends on the business opportunity, you encounter a natural resistance that we all have to being sold. It’s marketing that gets around that psychological barrier and taps into the desire to buy.
Marketing is preparing people to buy. It’s presenting all sorts of intriguing information to someone about a product. Then it attracts them to take a stroll down “Marketing Lane” , where they end up at a cliff called “SOLD”. If marketed effectively, they willingly jump off that cliff and later heartedly encourage their friends to do the same!
Traditional MLM has put the order of actions backwards and almost entirely ignores the more important one; marketing. You are taught to focus on your network and then sell them on the opportunity; great company, great products and what a compensation plan! You are taught to chase and pitch them; but not to market them. Instead of working on your network and trying to market (sell) them, you need to focus on marketing so that you can find a qualified network.
For the most part, the overwhelming majority of your “warm market” is no more qualified to start an MLM business than is any guy on the street. That’s why your sponsor will stress, “It’s a numbers game.” It sure is and it’s a lot of numbers!
If it isn’t obvious, the most qualified group for network marketing is network marketers. There are plenty of them out there that are open for a new opportunity. If you want to discover a simple and effective way to attract (market) them, read my article; Internet Network Marketing - You Only Get What You Give.
Philip Bourdon developed his love for writing and communication while serving as a Pastor for almost 20 years. His desire is to equip network marketers to reach their dreams. he lives in Pittsburgh, Pennsylvania.
Business URL: http://www.DownlineMarketingSuccess.com
Personal URL: http://www.PhilipBourdon.com
Article Source: http://EzineArticles.com/?expert=Philip_Bourdon
You know the routine; write down 100 names. Include everyone you know; from Uncle Bob to Dr. Cranium. Then, tell them about the amazing new “Vita-Juice” and the fantastic business opportunity that they need to join NOW! Be sure to crank out the calls and not leave anyone out.
A few weeks later, if anyone is still talking to you, you realize that MLM is a lot tougher than your sponsor led you to believe. That’s because you have focused all your energy in contacting your network (your “warm market”) and have tried to sell them on your business opportunity. You have done almost nothing to market them.
People don’t like to be sold; but they like to buy. When you try to sell your friends on the business opportunity, you encounter a natural resistance that we all have to being sold. It’s marketing that gets around that psychological barrier and taps into the desire to buy.
Marketing is preparing people to buy. It’s presenting all sorts of intriguing information to someone about a product. Then it attracts them to take a stroll down “Marketing Lane” , where they end up at a cliff called “SOLD”. If marketed effectively, they willingly jump off that cliff and later heartedly encourage their friends to do the same!
Traditional MLM has put the order of actions backwards and almost entirely ignores the more important one; marketing. You are taught to focus on your network and then sell them on the opportunity; great company, great products and what a compensation plan! You are taught to chase and pitch them; but not to market them. Instead of working on your network and trying to market (sell) them, you need to focus on marketing so that you can find a qualified network.
For the most part, the overwhelming majority of your “warm market” is no more qualified to start an MLM business than is any guy on the street. That’s why your sponsor will stress, “It’s a numbers game.” It sure is and it’s a lot of numbers!
If it isn’t obvious, the most qualified group for network marketing is network marketers. There are plenty of them out there that are open for a new opportunity. If you want to discover a simple and effective way to attract (market) them, read my article; Internet Network Marketing - You Only Get What You Give.
Philip Bourdon developed his love for writing and communication while serving as a Pastor for almost 20 years. His desire is to equip network marketers to reach their dreams. he lives in Pittsburgh, Pennsylvania.
Business URL: http://www.DownlineMarketingSuccess.com
Personal URL: http://www.PhilipBourdon.com
Article Source: http://EzineArticles.com/?expert=Philip_Bourdon
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